Why Visual Content is Essential in Social Networks?

Social networks play a fundamental role in today’s digital marketing. Marketers take advantage of social media platforms to target specific audiences and deliver high-quality visual content to large numbers of people at the same time. In this way, businesses as well as products and services can be effectively promoted. However, almost all companies in the market use social networks to adapt their messages and promote their offers by publishing content on social networks.

Furthermore, there are over 1.5 billion pieces of individual content on the internet, which makes it very difficult for the content that is produced to really stand out from the crowd. That’s why visual content is key to success on social media. In fact, people are visual beings and process visuals 60,000 times faster than plain text, making visual content much more popular than textual information. Here are some reasons why visual content is important for social media marketing.

People prefer the visual

As has already been said, people are visual beings. Consumers can only retain 10-20% of the information they read or hear, but once that information is combined with visuals, information retention jumps to 65%. At any given time, the human brain can only process a very limited amount of information. Also, any information that can be processed more quickly will take precedence in capturing a person’s attention.

That is why visual content and images are more suitable than simple blocks or lines of text. People on social media are more willing to engage with visual content. In fact, 40% of online users will respond more favorably to visual content than simple textual content. For example, tweets with images get 150% more retweets than tweets without images, while Facebook posts with images generate 2.3x more engagement than posts without.

Increase visits

Your social media content will generate 94% more views if it contains visual elements, showing that people prefer to engage with content that is both informative and pleasing to the eye. This can be very valuable, especially if you want to deliver a well-tailored message to your audience and make sure your message has reached your audience accordingly. Additionally, your social media post views can increase by 48% if they contain both images and videos.

Likewise, press releases that contain photos can generate 14% more views when published. Attracting the right attention with a social media marketing company Dubai is essential to the success of your campaign. By adding visual content to your strategies, you can attract the attention needed for your message to reach your target audience.

Increase participation

High-quality visual content included in your social media marketing efforts can generate more likes, shares, and comments than plain text. In fact, your articles can experience a 37% increase in engagement if they are optimized with engaging visual content. Plus, compelling visual content is more likely to go viral, meaning people will share it more with their friends, family, and other members of your online community.

Furthermore, compelling visual content is not only meant to go viral. They can also help your audience better understand or appreciate the message you are trying to convey.

For example, your message will be much better received if it is supported by an image. Also, if your content is clickable, it can bring you a lot of inbound links; you just have to make sure it contains your logo so everyone knows where the content is coming from. Inbound links make your content more relevant and improve your search ranking, while generating 60% more interest from your target audience.

Your audience loves the video

Video is one of the most important visuals used in content marketing today. That said, 80% of Internet traffic consists of video traffic. In general, the online audience prefers to watch videos rather than read plain text. In fact, four times as many consumers would rather watch a video about a product than read about it, while 90% of consumers say that watching a video about a product is very helpful in making a purchase decision.

Additionally, 64% of consumers are more likely to make a purchase after watching a product video. Make video the main visual aspect of an advertising strategy.